2025 Ryder E-commerce Consumer Study

Understanding how consumers shop in 2025 is more critical than ever. The latest Ryder E-commerce Consumer Study reveals patterns in purchasing, shipping, returns, and omnichannel behavior—arming brands and retailers with the insights needed to make smarter decisions in a challenging economic environment.

Key Takeaways:

• Savings Drive Purchases: Free shipping, holiday discounts, and easy returns remain top motivators for shoppers.
• Free Shipping Is King: 76% of consumers say it influences their purchase decisions year-round.
• Comparison Shopping on the Rise: 48% of consumers are increasingly comparing options to stretch their budgets.
• Flexible Fulfillment Matters: Scheduled delivery, in-store pickup, and returns continue to shape buying behavior.
• Omnichannel Dominates: Consumers are blending online and in-store shopping like never before.

Get the complete insights and prepare your business for today’s challenges and beyond.

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